Uniquely opinionated.

We started Primal Capital to invest our assets in a way that finally made sense. A way that’s low-cost, tax-efficient, and built around owning high-quality businesses. So we built a simple, scalable set of funds optimized for preserving wealth, compounding it, and generating income. And in the process, we built an entirely new approach to wealth management.

Family of funds.

Explore our funds optimized for preserving, compounding, and generating yield from your wealth.

We are closed to outside capital. We're simply openly sharing our fund positions with a 3-month lag. We share all of this for educational purposes only.

We are closed to outside capital. We're simply openly sharing our fund positions and fundamental research as we think it might be of use to a broader audience. Follow along by joining our newsletter.

© 2024 Primal Asset Management LLC. All rights reserved. No part of this material may be reproduced in any form, or referred to in any other publication, without written permission. The content contained on this website is provided to users “AS IS” without any express or implied warranty.

Primal Capital is an investment firm purpose-built to create long-term value and bring common sense to wealth management. We believe in simple, entrepreneurial investing executed with discipline for decades.

Primal Capital is part of the Arcade Group alongside Ligature, Outlier Academy, and Wildside.

This website may contain forward-looking statements, which reflect Primal Capital’s current views with respect to, among other things, Primal Capital’s operations and performance. You can identify these forward-looking statements by the use of words such as “anticipate” “approximately,” “believe,” “continue,” “estimate,” “expect,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “seek,” “should,” or “will,” or the negative version of these words or other comparable words. Forward-looking statements are subject to various risks and uncertainties. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. Primal Capital undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise.

The description of Primal Capital’s investment process and strategy is intended to be representative, but may be changed from time to time by Primal Capital, and Primal Capital may alter the information at its discretion.

All investments contain risk and may lose value. Investing in securities and other financial instruments entails substantial risk, including the possible loss of principal. Investors should conduct their own analysis and consult with professional advisors prior to making any investment decisions. The investment opportunities discussed or referenced herein may not be suited for all investors, and potential investors must make an independent assessment of the appropriateness of any investment opportunity in light of their own objectives and circumstances, including the possible risk and benefits of entering into such an investment opportunity. References to other securities are not an offer to buy or sell. The information contained herein is not complete, may change and is subject to, and qualified in its entirely by, the more complete disclosures, risk factors and other information contained in offering materials. The information is furnished as of the date shown. No representation is made with respect to its completeness or timeliness. This information is not intended to be, nor shall it be construed as, investment advice or a recommendation of any kind. Certain information has been obtained from third party sources and, although believed to be reliable, has not been independently verified and its accuracy or completeness cannot be guaranteed.

Past performance is not a guarantee of future results.